The Ram Pickup 1500 is Motor Trend’s Truck of the Year, which is no small accomplishment. It has sustained the momentum that the brand has been building over the last few years, posting excellent sales numbers and earning a reputation as a reliable competitor against similar models from Ford and General Motors.
The 2014 Ram 1500 is the most fuel efficient in the class, improving 2012 mileage by about 30 percent, which is extremely impressive.
Available late this year, the new Ram 1500 pickup will be the first half-ton model with an available diesel power plant. The 3.0 liter turbo EcoDiesel (already available in Chrysler’s Grand Cherokee) will be paired with an 8-speed TorqueFlight transmission to further stretch the truck’s fuel economy and boost Ram’s reputation as an innovator in the segment.
Truck owners have been clamouring for diesel as an option for quite some time. Volkswagen has had considerable success with its cars in the past few years, preparing the population for the coming wave of diesel powered automobiles, which are generally more economical at the fuel pump as well as more durable under the hood.
Ram has done a good job of closing the gap between themselves and the market leaders – their trucks were once a distant third in the public’s perception, but by aggressively developing new technologies and radically updating the styling of the vehicles, Ram has become the brand to watch over the past few years. Introduction of a small displacement diesel engine is likely to push demand for their products to new levels.
If you’re one of the lucky people to get their hands on a 2013 Ram 1500, which is anticipated to be a hot commodity, bring it by to show it to us. We love trucks, and we’re dying to see it.
For a complete line of pickup truck accessories, priced more reasonably than the dealer, including our industry leading Full Metal Jacket Spray In Bedliner, visit Carlson Truck Outfitters. We’re at 1392c Regent Avenue in Winnipeg, telephone (204) 669-5249.