There’s been a lot of pressure on the North American automotive industry over the last few years. With the near meltdown of the big three as part of the big recession of 2008, carmakers have been mandated by governments, customers and themselves to clean up their product lines and offer innovative vehicles that address the real needs of customers.
Pickup trucks have been the vehicle to benefit the most from their manufacturers’ scrutiny.
2013 releases from the Big Three North American Automakers, Ford, Dodge and General Motors are stronger, more capable, more comfortable and more fuel efficient than ever before.
2013 marks a major remodeling of the Ram pickup line. Their trucks are available in more configurations than ever before, and this year’s power plants offer a 20 percent improvement over the 2012 models. Outstanding new features include air suspension, new interiors, electronics that include voice control, and a stellar 8-speed automatic transmission.
Ford’s F150 continues to be a leader in innovation. New for 2013 is a cosmetic rethinking of the front styling, new wheel choices, and MyFord Touch®, which provides voice activated controls for the driver. The most popular engine options are held over from last year, including the fuel-miserly 3.5L eco-boost engine.
Chevrolet Silverado and its sister truck, the GMC Sierra offer solid trucks with proven packages, but are starting to look like they’re in need of the big refresh scheduled for them next year. For 2013, the changes amount to increased selection of tires and availability of some new colors.
Whether you choose one of the new North American pickups, or one of the Japanese competitors, like the excellent Toyota Tundra and Nissan Titan models, remember that it’s not your truck until you make your own. Save money by demanding different (and often better) accessories than the ones the dealer offers.
Come visit Carlson Truck Outfitters, and check out our full line of bed protection, bed covers, mud flaps and accessories.